A New Kind of Fusion

A New Kind of Fusion

The SSam was born from a simple idea: Korean and Vietnamese flavors belong together. Our signature dish, ssam, takes the fresh, herb-forward brightness of Vietnamese rice paper rolls and fills them with bold, marinated Korean proteins like bulgogi and spicy pork. It's a combination you won't find on every corner — a genuine fusion, not just two menus side by side.

Healthy Without the Compromise

Healthy Without the Compromise

We started The SSam on the belief that eating healthy shouldn't mean settling for less flavor. Every ssam, rice bowl, and salad is built around fresh vegetables, herbs, and quality proteins — no shortcuts, no heavy sauces masking the ingredients. It's food you can feel good about eating, and still look forward to.

Rooted in Midtown Manhattan

Rooted in Midtown Manhattan

You'll find us on 307 W 38th St in the heart of Midtown, right where the Garment District, Hell's Kitchen, and Hudson Yards all meet. We built The SSam for the neighborhood — a fast, fresh option for the lunch rush, the after-work crowd, and anyone craving something different from the usual takeout lineup.

Made Fresh, Every Order

Made Fresh, Every Order

Every ssam wrap and rice bowl is made to order, not prepped and held. When you order from The SSam, you're getting a dish assembled fresh, wrapped tight, and packed with flavor — the same standard we hold ourselves to every single day. That's the promise behind everything we serve.

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